Who we are

Fruit and Flora is a homegrown bakery rooted in the simple beauty of Scandinavian living, where nature, family, and togetherness shape every celebration, big or small.

Inspired by the Nordic rhythm of life, our bakes are lovingly crafted to honour life’s milestones, from weddings and birthdays to quiet Sunday teas shared between generations. We believe that every gathering, whether a grand occasion or an everyday moment, deserves something beautiful and delicious at its heart — baked with love and nature.

We are passionate about using the best seasonal, quality ingredients we can find, letting nature’s flavours shine, and offering a thoughtful alternative to the ultra-processed foods that have become today’s norm.

Inspired by Swedish tradition, we embrace the spirit of fika — the cherished pause in the day for coffee, connection, and cake. And in the Danish way, we celebrate hygge — the feeling of warmth, comfort, and contentment that comes from soft candlelight, laughter with loved ones, and a slice of cake that tastes like home.

Fruit and Flora is a quiet tribute to two joyful little souls who inspire everything we do, a reminder of the wild sweetness of childhood, and the beauty found in everyday magic. It’s also a nod to our deep Danish roots, where baking is not just tradition, but a language of love shared between generations.

At Fruit and Flora, we find meaning in the little things; the scent of cinnamon in the kitchen, the quiet joy of baking with seasonal fruits, the beauty of simplicity. Our bakes reflect the landscape, the season, and the soul of Scandinavian life.

Choose from our signature ranges of cakes and bakes, or get in touch to discuss bespoke creations made just for you. Let nature lead, let family gather, let cake be the memory.


Contact us

Send us an email to enquire about orders. We’ll be in touch soon.